• 06th Jul 21

While the industry has been talking about build to rent (BTR) for years, the many benefits of renting in a professionally managed, purpose-built development are not necessarily well known by consumers. To help raise the profile of build-to-rent and demonstrate what sets it apart from renting from the traditional private landlord and breakdown outdated preconceived ideas, the UK’s first BTR customer awareness week - – took place between 24-28 May.  

The week was a great success and saw a 69% increase in users visiting along with a 72% increase in page views. Love to Rent week also proved a big hit on social media channels with fantastic numbers of impressions made on YouTube (406,950), Facebook (207,980), Instagram (62,252) and LinkedIn (5,039). Twitter also saw an impressive number of engagements (14,957) and posts (227) proving that the week secured fantastic reach across all major social media channels. The week was featured in 12 online and print publications and recorded an estimated 198,310 coverage views.

The awareness week has prompted enquiries from the likes of Halifax, Sky and Ikea who are all keen to partner with Love to Rent on the back of a successful first ever Love to Rent Week, proving that the industry is continuing to grow and is climbing at an upward trajectory.

Peter Sloane, Chair of Love to Rent comments: “The success of our first customer awareness week has really demonstrated the demand from the consumer to understand more about what Build to Rent has to offer and this has been seen clearly in the popularity of our first video, which had over 120,000 views in the first week alone and over 1.1 million impressions.  

“We are also delighted to welcome Halifax and Sky as our partners. These are organisations who can see the benefits and opportunities available in the Build to Rent sector and to show the consumer that there is a different way of renting.” 

Jamie Ratcliff, Executive Director of People and Partnerships at Network Homes comments: “The success of this week shows that there is an appetite from consumers for high quality, long-term rented homes, along with the benefits and lifestyle choices that are available through build to rent. By raising the profile of these quality rented homes people are aware of further choices available when looking for a home." 

The Love to Rent portal showcases modern developments and homes across the country for a range of budgets. Tenancies are extremely flexible and can be short or long term, some with no upfront deposits to be paid.


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